That's not just a lyric tattooed on my skin - it's the manifesto that drove me from university corridors to my revolutionary coaching practice as The GenXistential Coach®. My own coaching practice is existential coaching for Gen Xers who're dealing with life's shit-show.

After burning out in an unsupported senior university role, I discovered the transformative power of authentic, radical self-acceptance and reflective practice during my Masters degree; some of it from my learning, most of it from my own lived experiences in what's been a pretty off-script life.

But it took me quite some time, and quite a lot of wasted cash in the wrong things at the wrong time, for me to fully get my coaching practice underway. There were days when I felt like giving up, when I was flogging stuff on Vinted to pay the bills, and when my heart felt heavy because I KNEW I could help people with my knowledge and experience but I just couldn't find the right kind of person to support me. You know, someone who is realistic about what it takes to build a coaching practice AND who gets that working in a band tee and bare feet is normal! I couldn't gel with the glossy posse 'girl bosses' or the bro-marketer hustle bustle.

So here's my why: I refuse to let coaches struggle alone in a profession that can be isolating, overwhelming, or worse - reduced to quick-fixes and sleazy practices. We out-liers need unity to create our freedom to be the very best, smartest, heart-led coaches and mentors.

This HQ exists because coaching deserves better. Because YOU deserve better. Because the world needs ethical, intelligent, heart-led coaches who create real transformation, not just temporary feel-good moments.